We've got almost 1000 words on this guy and I literally cannot come up with another sentence to write about him. It's almost 3 AM so I'm tired and 1000 words is enough, blegh.
Saturday, December 15, 2012
Will Bradley Pamplet Final - Inside
We've got almost 1000 words on this guy and I literally cannot come up with another sentence to write about him. It's almost 3 AM so I'm tired and 1000 words is enough, blegh.
Friday, December 14, 2012
Work in Progress - Final with Toni Saccaro
Inside Flap, Back Cover, Front Cover
Inside Spread
Click for full size
Click for full size
I wasn't sure what size the pamphlet should be but since we aren't printing them I went with the size I'm most comfortable at, which is a regular 11x8.5 page. So when folded this pamphlet would be the size of a regular sheet of paper.
You may notice that it's still in Lorem Ipsum - that's because I needed to lay it all out and make sure 1600 words would actually FIT in my design (because I had underestimated how many words that actually is.)
This design came out of my very first sketch, which came to me rather quickly so I'm pretty pleased it came out so nicely! I don't really consider myself a graphic designer, I'm glad it wasn't too difficult to put this together.
Still needed:
Actual text about Will Bradley.
Subtle credits on the images that tell you the title and year they were done.
Done:
Layout with 8 9 images (including 2 close-ups on the back cover and inside flap)
Making sure 1600 words fits in the composition (it's tight, but the answer is yes)
Adding something cool to my portfolio - I'll try to find higher resolution images in case I ever want to actual print this out.
EDIT: Here are the written words copied straight from the psd file, sorry about the weird spacing, it's 3 AM so I'm way too tired to go get rid of all the enter-presses I had to do to get the text to wrap around curves. Just pretend it's poetry. This is about 975 words or so.
" Art Nouveau was the art movement that precipitated modern design and took over America and Europe at the end of the 19th century. It was a reaction against academic art, embracing the beauty found in natural and organic forms, simplifying them to
elegent shapes and lines. Figures, natural objects, and architecture flow together nearly seamlessly. It‘s influence is found in
architecture, furniture, and painting - but it mostly advanced graphic arts like posters, advertisements, and covers of books and periodicals. This was the art movement in which these artistic elements began to be regarded more seriously - painting was not the only fine art anymore. Art Nouveau proved that art could be designed for a commercial purpose without losing it‘s status as a fine piece of art. Inspiration for the style of Art Nouveau came largely from European fascination with Japanese woodcut prints, which often depict a fluidity of line, flat portions of color, and excellent composition.
A key example
of the commericial
uses of the movement
is in book covers. In the
past, books had been an
item only the very rich
could afford, and for them
it usually had expensive and
personalized leather binding.
When books became a commodity
that the middle class could afford,
a need arose for a cheaper way to
bind books that could be mass-
produced. It began with simple cloth
covers. They quickly became more elaborate,
gaining decorative edges or embellishments, all
with the intention of catching a buyer‘s eye.
As Art Nouveau became a part of popular culture,
having similar art on the cover of books seemed like
a no-brainer. Publishers began hiring illustrators to
create book covers. The solid sections of color suited the
printing industry and simplified mass-production. This new style of art was eye-catching and crowd-pleasing, making it a perfect way to sell products, tickets, books, and whatever else they could commission art for.
Art Nouvea was one of thos few movements that transcended from being an art movement discussed by intellectuals to being an art movement seen and appreciated by the common man. The poster as a medium was one seen by everyone, or at least that was its purpose. Art Nouveau was welcomed by all realms of the world because it was visually appealing, commercially effective, and artistically progressive.
The movement
had a universal and distinctive
method of working, but it was also influenced by the
individual styles of various artists. Alphonse Mucha is widely considered the first Art Nouveau artist, with his poster advertisement Gismonda being known as the first New Art poster. It was a piece promoting a play by the same name in Paris, and the style of it quickly captured the minds of Parisian citizens. There was something about it that the people just couldn‘t get enough of. A short list of other artists‘ work that could be considered Art Nouveau includes Gustav Klimt and Charles Mackintosh.
Will Bradley was born in Boston on the day of July 10, 1968. His father died when he was a young age, and his family moved. Bradley was completely self-taught and had no academic background in art, but on his second attempt to find a job in Chicago he became an illustrator and compositor for Kight and Leonard at only 18 years old. Just a few years later, when he was 21, he left the company with ambitions of becoming a successful freelance artist. His early works during this period were typical of his entire body of work - mostly advertisements, illustrations, and book covers. By 1894, when the Art Nouveau movement was finding it‘s legs and being named, he produced The Twins for the cover of The Chap-Book. It was later produced as a poster and became regarded as the first American Art Nouveau poster. The first being the already-mentioned Gismonda.
The American artist was and is often referred to as the “American Beardsley,“ after the British illustrator Aubrey Beardsley. Bradley‘s work shows obvious influence from the British artist that was considered one of the biggest Art Nouveau artists at the turn of the century. The two artists share similarities in line, color, and contrast. However, most of Bradley‘s work lacks the dark sensibilities that pervaded the majority of Beardsley‘s work. Bradley‘s work is often contemplative, serene, or upbeat.
At the age of 28, Will Bradley established his own press in Springfield, Mass and began publishing
a periodical called “Bradley: His Book,“ containing articles on topics related to art and
printing and containing advertisements and other illustrations drafted by
Bradley himself.
However, Bradley found the stress of running his
own business was too great, despite his ultimate goal
to produce “better and more refined art that walks hand in hand with business.“ He was over-
stressed, bad at delegating, and neglecting
his wife and family. He sold his
publishing company to The
University Press of Boston in
1897. Then he once again
found himself able
to freelance and
focus on design
alone.
During the course of his lifetime
Will Bradley designed well over fifty covers,
along with many illustrations for advertising and
publications of all sorts. Many art historians argue that he
brought Art Nouveau to America. This may be true, but there
is no doubting that he made good use of the movement‘s signature
features and style. He had a fairly successful career even without former
schooling or training, and lived to an extremely ripe old age.
He won critical acclaim for his works at the chicago international exhibiton and
exhibited at the parisian gallery La Maison de L'Art Nouveau. He created covers and posters
for magazines and newspapers such as Harpers, Chicago Tribune, Echo and Inland Printer.
He was most noted for The Chap-Book which began in 1894 and was published by Stone and Kimball."
EDIT: Here are the written words copied straight from the psd file, sorry about the weird spacing, it's 3 AM so I'm way too tired to go get rid of all the enter-presses I had to do to get the text to wrap around curves. Just pretend it's poetry. This is about 975 words or so.
" Art Nouveau was the art movement that precipitated modern design and took over America and Europe at the end of the 19th century. It was a reaction against academic art, embracing the beauty found in natural and organic forms, simplifying them to
elegent shapes and lines. Figures, natural objects, and architecture flow together nearly seamlessly. It‘s influence is found in
architecture, furniture, and painting - but it mostly advanced graphic arts like posters, advertisements, and covers of books and periodicals. This was the art movement in which these artistic elements began to be regarded more seriously - painting was not the only fine art anymore. Art Nouveau proved that art could be designed for a commercial purpose without losing it‘s status as a fine piece of art. Inspiration for the style of Art Nouveau came largely from European fascination with Japanese woodcut prints, which often depict a fluidity of line, flat portions of color, and excellent composition.
A key example
of the commericial
uses of the movement
is in book covers. In the
past, books had been an
item only the very rich
could afford, and for them
it usually had expensive and
personalized leather binding.
When books became a commodity
that the middle class could afford,
a need arose for a cheaper way to
bind books that could be mass-
produced. It began with simple cloth
covers. They quickly became more elaborate,
gaining decorative edges or embellishments, all
with the intention of catching a buyer‘s eye.
As Art Nouveau became a part of popular culture,
having similar art on the cover of books seemed like
a no-brainer. Publishers began hiring illustrators to
create book covers. The solid sections of color suited the
printing industry and simplified mass-production. This new style of art was eye-catching and crowd-pleasing, making it a perfect way to sell products, tickets, books, and whatever else they could commission art for.
Art Nouvea was one of thos few movements that transcended from being an art movement discussed by intellectuals to being an art movement seen and appreciated by the common man. The poster as a medium was one seen by everyone, or at least that was its purpose. Art Nouveau was welcomed by all realms of the world because it was visually appealing, commercially effective, and artistically progressive.
The movement
had a universal and distinctive
method of working, but it was also influenced by the
individual styles of various artists. Alphonse Mucha is widely considered the first Art Nouveau artist, with his poster advertisement Gismonda being known as the first New Art poster. It was a piece promoting a play by the same name in Paris, and the style of it quickly captured the minds of Parisian citizens. There was something about it that the people just couldn‘t get enough of. A short list of other artists‘ work that could be considered Art Nouveau includes Gustav Klimt and Charles Mackintosh.
Will Bradley was born in Boston on the day of July 10, 1968. His father died when he was a young age, and his family moved. Bradley was completely self-taught and had no academic background in art, but on his second attempt to find a job in Chicago he became an illustrator and compositor for Kight and Leonard at only 18 years old. Just a few years later, when he was 21, he left the company with ambitions of becoming a successful freelance artist. His early works during this period were typical of his entire body of work - mostly advertisements, illustrations, and book covers. By 1894, when the Art Nouveau movement was finding it‘s legs and being named, he produced The Twins for the cover of The Chap-Book. It was later produced as a poster and became regarded as the first American Art Nouveau poster. The first being the already-mentioned Gismonda.
The American artist was and is often referred to as the “American Beardsley,“ after the British illustrator Aubrey Beardsley. Bradley‘s work shows obvious influence from the British artist that was considered one of the biggest Art Nouveau artists at the turn of the century. The two artists share similarities in line, color, and contrast. However, most of Bradley‘s work lacks the dark sensibilities that pervaded the majority of Beardsley‘s work. Bradley‘s work is often contemplative, serene, or upbeat.
At the age of 28, Will Bradley established his own press in Springfield, Mass and began publishing
a periodical called “Bradley: His Book,“ containing articles on topics related to art and
printing and containing advertisements and other illustrations drafted by
Bradley himself.
However, Bradley found the stress of running his
own business was too great, despite his ultimate goal
to produce “better and more refined art that walks hand in hand with business.“ He was over-
stressed, bad at delegating, and neglecting
his wife and family. He sold his
publishing company to The
University Press of Boston in
1897. Then he once again
found himself able
to freelance and
focus on design
alone.
During the course of his lifetime
Will Bradley designed well over fifty covers,
along with many illustrations for advertising and
publications of all sorts. Many art historians argue that he
brought Art Nouveau to America. This may be true, but there
is no doubting that he made good use of the movement‘s signature
features and style. He had a fairly successful career even without former
schooling or training, and lived to an extremely ripe old age.
He won critical acclaim for his works at the chicago international exhibiton and
exhibited at the parisian gallery La Maison de L'Art Nouveau. He created covers and posters
for magazines and newspapers such as Harpers, Chicago Tribune, Echo and Inland Printer.
He was most noted for The Chap-Book which began in 1894 and was published by Stone and Kimball."
Wednesday, December 12, 2012
Tuesday, December 11, 2012
A Quick Peruse of History
Beatus of Fernando and Sancha
Illuminated Manuscript
1047 CE
Albrecht Dürer
Printing Press/German Illustration
1515
Rand and Avery Foundry
Typefaces in the Industrial Revolution
1867
Eadweard Muybridge
Early Photography (Sequence)
1883
Siegfried Bing
Imitation of Japanese Woodcuts, leading to Art Nouveau
1888
The Beggarstaffs
Pictorial Modernism
1896
Theophile-Alexandre Steinlen
Art Nouveau
1897
Currier Lithograph Co.
Chromolithography Advertising
1899
The Craftsman, Artist Unknown
Arts and Crafts Movement
1915
Edward Penfield
Pictorial Modernism
1917
Vladimir Vasilevich Lebedev
De Stigl
1928
Alexey Brodovitch/Herbert Matter
Modern Photography
1940
Paul Rand
The New York School
1940
Josef Müller-Brockmann
International Typographic Style
1954
Victor Moscoso
Conceptual
1967
Waldemar Swierzy
Conceptual
1974
Michael Manwaring
Postmodern Design
1984
April Greiman
Digital Revolution, Print
1987
Aaron Koblin
Digital Revolution, Interactive
2005
Martha Stewart Living Magazine
Digital Revolution, Portable Devices
2010
(I tried to find a moving gif of the peony opening but the internet searches haven't figured out how to let me do that yet - it's probably on tumblr somewhere but tumblr tag searching is sadly lacking in the specificity needed to find it)
Tuesday, November 20, 2012
Screening Notes for Milton Glaser
Oh I already like this guy, he drew and copied comics as a kid, which is an artistic start I identify with a lot.
I really love this guy's easy-going philosophies and his simple artistic genius, and how humble he is about everything. We're talking about the guy who came up with the "I heart NY" design - something that I would argue was one of the world's biggest pre-internet memes. It's something that's still relevant and altered and used in the present day. I especially liked the examples that popped up from his time working for grocers. It reminded me of the graphic design I am surrounded with every day I go to work at my retail job, and how much of it pains me. If some of these artists went back to the graphic design roots like what Milton does, stocking would be filled with a lot more interest for me. I am struck by how awful some of the designs are these days and I really wish the people working for these modern companies had the kind of work ethic Milton has, or that they had teachers like Milton when they were studying this profession.
I really love this guy's easy-going philosophies and his simple artistic genius, and how humble he is about everything. We're talking about the guy who came up with the "I heart NY" design - something that I would argue was one of the world's biggest pre-internet memes. It's something that's still relevant and altered and used in the present day. I especially liked the examples that popped up from his time working for grocers. It reminded me of the graphic design I am surrounded with every day I go to work at my retail job, and how much of it pains me. If some of these artists went back to the graphic design roots like what Milton does, stocking would be filled with a lot more interest for me. I am struck by how awful some of the designs are these days and I really wish the people working for these modern companies had the kind of work ethic Milton has, or that they had teachers like Milton when they were studying this profession.
Screening Notes for Herbert Matter
Herbert Matter is a name I'd never heard before starting this documentary. I got to discover Herbert's life as it unfolded. And it seemed like he could never stop surprising me with how he embraced each new form of art as it came along. He went from drawing with his hands to photography (inventing photographic collage along the way) to video art. Matter had personal relationships with famous artists like Eames and Pollock. His close relationship with Pollock greatly influenced both of their work.
I have probably seen tons of Matter's work throughout my life and my career as an art student, and never realized it. He created so much and such varied types of art throughout his lifetime, yet all of it has a very consistant feel to it. Everything he's done is incredibly genuine. He was a prominent artist who was extremely active during the actual birth of the graphic design field.
Oh now I'm at the sad part where his family is sad about how he didn't really pay them much attention, in favor of his work. He may have been a genius, a graphic designer ahead of his time at all times, but what does that all matter if you've never taken a photo of your own son? It brings up interesting questions, such as is the massive body of work he left behind worth the gaps he left in his family? Balancing passion with family, or having equal passion for people as you do for art, I think is something a lot of people still struggle with.
But I don't think I would enjoy being a genius artist if I had no one to share it with. I found his relationship with Pollock very inspirational, since that kind of artist to artist friendship is critical. But the end of Herbert's life just seems... sad.
I have probably seen tons of Matter's work throughout my life and my career as an art student, and never realized it. He created so much and such varied types of art throughout his lifetime, yet all of it has a very consistant feel to it. Everything he's done is incredibly genuine. He was a prominent artist who was extremely active during the actual birth of the graphic design field.
Oh now I'm at the sad part where his family is sad about how he didn't really pay them much attention, in favor of his work. He may have been a genius, a graphic designer ahead of his time at all times, but what does that all matter if you've never taken a photo of your own son? It brings up interesting questions, such as is the massive body of work he left behind worth the gaps he left in his family? Balancing passion with family, or having equal passion for people as you do for art, I think is something a lot of people still struggle with.
But I don't think I would enjoy being a genius artist if I had no one to share it with. I found his relationship with Pollock very inspirational, since that kind of artist to artist friendship is critical. But the end of Herbert's life just seems... sad.
Thursday, November 15, 2012
Screening Notes for Eames
Wait a second, before I say anything I just gotta get something off my chest.
CHARLES EAMES IS A CHEATER MC-CHEATER PANTS
Now... with that out of the way.
I was amazed during this entire program how the studio spaces and furniture and interior design could have easily been pictures of modern interiors that I would reblog on my tumblr. In fact the only indications I had of the time period in which the Eames did their greatest work was in the narration and advertisements presented on the screen.
That being said, the natural conclusion is that the Eames ended up shaping a new form of design that became the new classic. The designs not only inform modern designs, but also still exist in the world as what we may call retro or throwback designs. Their appeal continues to be relevant because what the Eames studio created is based on universal aesthetic ideals and on ideas of efficiency of form, affordable manufacturing practices, and practicality.
Their lives and work support my belief that the best artists are well-rounded ones that are informed by many different areas of work, which is the main reason why I try to experiment and learn as many different art forms as I can. If I'm not a natural at it, I will at least try it. It was Ray's painting and design background combined with Charles' disposition for architecture and natural creativity that created that perfect marriage of art and industry to create some of the most well-designed household pieces of the century in America.
The breadth of their interests meant they were also active in other art forms such as video, home design and construction, and overall communication arts. They shaped a large portion of the modern art world.
CHARLES EAMES IS A CHEATER MC-CHEATER PANTS
Now... with that out of the way.
I was amazed during this entire program how the studio spaces and furniture and interior design could have easily been pictures of modern interiors that I would reblog on my tumblr. In fact the only indications I had of the time period in which the Eames did their greatest work was in the narration and advertisements presented on the screen.
That being said, the natural conclusion is that the Eames ended up shaping a new form of design that became the new classic. The designs not only inform modern designs, but also still exist in the world as what we may call retro or throwback designs. Their appeal continues to be relevant because what the Eames studio created is based on universal aesthetic ideals and on ideas of efficiency of form, affordable manufacturing practices, and practicality.
Their lives and work support my belief that the best artists are well-rounded ones that are informed by many different areas of work, which is the main reason why I try to experiment and learn as many different art forms as I can. If I'm not a natural at it, I will at least try it. It was Ray's painting and design background combined with Charles' disposition for architecture and natural creativity that created that perfect marriage of art and industry to create some of the most well-designed household pieces of the century in America.
The breadth of their interests meant they were also active in other art forms such as video, home design and construction, and overall communication arts. They shaped a large portion of the modern art world.
Thursday, November 1, 2012
Sunday, October 28, 2012
Screening Notes for "Helvetica"
I'm still in the intro but wow I love the background score.
Helvetica is the most common typeface, it's used everywhere and on anything. It's the most versatile typeface in the world, if it's widespread use is any indication.
I honestly haven't thought much of typefaces. My favorite is Garamond, but that is purely a personal attraction to the way it looks - it reminds me of old books without being illegible. I never took typography so I don't know what types are related and which aren't. I guess I never noticed Helvetica because I never noticed it, never saw how often it was used. I'm aware of Times and Ariel and Calibri due to their default statuses in my computer programs. Comic Sans is infamous as a terrible font. I think I remember someone saying that you can tell if a font is successful, because it works so well with the work that you don't even notice it.
1950s Swiss Style is where Helvetica emerges. The style of the posters they used as examples in this video really appeal to me in their simplicity and clarity of message.
Oh, I love this! This quote, about how a computer does not improve your design, it only speeds up the process.
Helvetica is a bit of a mystery. Mostly it was a generation to generation perfection of an old sans serif font, tweaks made in spurts that lead the modern font. "Helvetica" came about when the longer name ending in Grotesk was said it would not sell well in America. Helvetica is the altered latin name of Switzerland. Helvetica was extremely successful almost as soon as it was introduced.
Advertising went from being flowery and people-focused to being decisive and product-focused. Everything from advertisements to government forms and documents to business logos to street signs is in helvetica. It's simple and easy to understand, it reads as trustworthy and efficient. The context controls the interpretation of Helvetica.
Confusingly for me, I went to my font list on WordPad to see if I could play with the font and experience it myself, and it's not there. If it's such a standard and widely-used font, why would it not be in every word processor ever made?
Aw yeah we're getting into media. Music, TV shows, Movies, Branding - they all use variations of Helvetica. Some designers avoid it because of an abhorance of conformity. "Don't use Helvetica" is a rule that some artists adopt in order to avoid being stagnant. Using Helvetica is seen as agreeing with the ideas of the people who used it before, and when those ideas didn't match up, the typist rebelled.
The grunge typography aesthetic kind of stemmed from this, from people who wanted to rebel against the boring way of doing things at the time. After grunge had broken it all down, then they could return to the classics with a new mindset and really make it work in a different way than it did before.
I love that typography and graphic design is available to more people in the modern day, anybody altering their own blog or social network profile and choosing fonts and colors and spacing is practicing these aspects. I think over time I'm learning that graphic design isn't just about advertising or sending me subliminal messages. It's about communication. And sometimes communication becomes beautiful.
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